Areas of expertise
Marketing Director • Writer • Tech + Social Impact
01
Strategic Communications & Content Marketing
Build digital content strategies, own writing and publishing of blog articles from idea to execution, lead demand generation activities (social media, email campaigns).
02
Market & User Research
Develop qualitative and quantitative surveys to define distinct buyer personas, gather customer feedback, conduct competitive landscape analyses, advise product roadmap and GTM plans.
03
Project Management & Event Planning
Organize projects from start to finish, manage internal teams and external stakeholders, plan yearly conference schedule and trade show booths.
Marketing team lead / NONPROFIT / Volunteering
Work on Climate
- Crafted a high-engagement social media strategy in collaboration with ecosystem research team to convey complex qualitative research to diverse audience of climate orgs, advocates, and policymakers. Achieved top post engagement / CTR of 24% among 50K+ LinkedIn followers.
- Wrote follow-up blog article: “Essential Insights for Climate Employers”
- Co-authored blog article and helped organize 2024 Design Summit: “Fixing the Climate STEM Talent Pipeline”
Sr. marketing Communications strategist / consulting
Nexus Vision for Google Arts & Culture
- Strategic partnership outreach to environmental orgs, museums, educational platforms, foundations, and media outlets that secured institutional support and defined distribution campaign, increasing visibility for the project.
- Built digital marketing strategy, leading a social impact campaign that increased engagement 30% and reached 20,000+ for events at London Action Climate Week and UN COP 26.
- Developing messaging that simplified environmental topics, raising awareness on the food-water-energy nexus via interactive VR content and WebXR.
Sr. marketing comms manager / full-time remote work, 4 years
High Fidelity Spatial Audio
- Organized entire content strategy — owned publishing 2x/weekly blog articles from initial idea to execution. One article is now on the first page of Google results for the main targeted keyword (“social audio”).
- Selected blog articles:
